Akasa Air releases first brand campaign ItsYoursky
It’s Your Sky!
Akasa Air’s first ever marketing campaign underscores the airline’s proposition of creating a warm,
dependable and affordable air travel experience for all Indians
National, September 8, 2022: Akasa Air, India’s newest airline today launched its first multimedia campaign dubbed ‘It’s Your Sky’. The campaign brings alive the airline’s tagline and builds on Akasa’s brand promise of offering a warm, efficient, dependable, and affordable travel experience to all travellers.
‘It’s Your Sky’ is a multi-touchpoint campaign that will reach audiences through print, out of home (OOH), digital, social media including Akasa Air’s social media handles, website and app from 1st September 2022 for a period of four weeks. In line with the brand’s approach to focus on travellers across geographies where it currently operates, the print campaign will run in five languages, including Marathi, Kannada, Tamil, Malayalam and Gujarati.
The creative concept of ‘It’s Your Sky’, is based on the insight that air travel in India has so far been highly transactional as well as an intimidating experience for a large section of Indians. Through this campaign, Akasa Air has highlighted its vision and commitment to give every traveller a trustworthy and humane travel experience.
Commenting on the launch of the campaign, Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air said, “As a customer-centric brand that is built to deliver a people-first experience, Akasa Air is committed to offering a warm service culture that is uniquely Indian, inclusivity that makes every experience comforting, and efficiency that puts our customers and employees at the centre of everything we do and we hope that our integrated and insight-led campaign will drive this message creatively.”
“Akasa’s empathetic and reliable approach to service is delivered through our employees who are carefully selected based on a set of values and trained at the Akasa Air Learning Academy to inculcate this unique approach across the customer journey," he added.
Inspired by elements of the sky, the brand had revealed its ‘Rising A’ symbol in December last year symbolising the warmth of the sun, the effortless flight of a bird, and the dependability of an aircraft wing.
About Akasa Air
Akasa Air will be India’s newest and most dependable airline, offering warm and efficient customer service, reliable operations, and affordable fares - all in the Akasa Way. Akasa’s youthful personality, employee-centric philosophy, tech-led approach, and culture of service will make this commitment a reality for all Indians. The carrier launches its first commercial flight on 07 August 2022 to support the growing demand across India.
With a commitment to being socially responsible, Akasa Air has placed a firm order of 72 Boeing 737 MAX airplanes, powered by CFM fuel efficient, LEAP-1B engines. The 737 MAX family aircraft deliver superior efficiency in reducing fuel use and carbon emissions, fulfilling the airline's promise of being an environmentally friendly company with the youngest and greenest fleet in the Indian skies.
Akasa Air Corporate Communications