Akasa Air unveils its airline crew uniform
Design inspiration rooted in the company’s core beliefs of employee-centricity and sustainability
National, July 04, 2022: Akasa Air, India's newest airline, today unveiled the first look of its airline crew uniform, featuring a youthful and contemporary design, and colours that reflect the warm, friendly and happy personality of Akasa Air. Keeping in mind ergonomics, aesthetics and comfort, Akasa Air is the first Indian airline to have introduced custom trousers, jackets, and comfortable sneakers for its airline in-flight crew.
The uniform is inspired by the company’s core beliefs of employee centricity and sustainability. The trouser and jacket fabric has been specially made for Akasa Air, using recycled polyester fabric which is made from pet bottle plastic salvaged from marine waste. The uniform fit focuses on providing the best possible stretch to ensure employees’ comfort over their busy flight schedules. Designed by Rajesh Pratap Singh, the jacket draws inspiration from the Indian bandh gala and is forward-looking in a modern version of the garment.
Given the mobile lifestyle of crew members and long hours spent standing, Vanilla Moon designed sneakers that are light, and contain extra cushioning from heel to toe to ensure better support. In line with Akasa Air's approach towards sustainability, the sole of the sneakers is carved from recycled rubber and manufactured without any use of plastic.
Describing the inspiration behind the uniform, Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air said, “Employee centricity and sustainability are going to be at the core of everything that we do at Akasa Air. We have designed a uniform in which our team feels both proud and comfortable as they direct their energy to ensure a warm, friendly, and efficient flying experience for all our passengers."
“These uniforms are a perfect amalgamation of style and sustainability and reflect Akasa Air's core values. From concept to the final outcome, it has been an exciting journey for me to work on these designs and present one of the most unique, sustainable and functional uniforms of our times,” said Rajesh Pratap Singh, who worked with Akasa Air to create the uniform.
Deepika Mehra, Founder, Vanilla Moon, added, “We are delighted to share this shoe design - which is sustainably produced, functional, comfortable, gender-neutral and contemporary. The design also reflects Akasa Air’s employee-centric culture to ensure their comfort."
Akasa Air received the delivery of its first Boeing 737 max aircraft in India on June 21. The airline is now gearing up for its commercial launch by the end of July. It will be conducting its proving flights in the first week of July to obtain the Air Operator’s Certificate (AOC) required for its commercial launch.
About Uniform Designer:
Rajesh Pratap Singh is an artisanal brand with strong Indian roots and modern handwriting.Rajesh's work epitomizes simplicity, yet on closer look reveals his obsessive attention to detail. His reserve reflects in his styling, which combines the modern with the traditional in a pure design aesthetic. His clothes have a global appeal yet remain passionately Indian. His experiments with traditional techniques while incorporating a modern language give an original soul to his works. Rajesh's garments have always transcended the passage of time, and his designs are as relevant today as they were when created. This itself is his philosophy in response to sustainability.
About the Shoe Designer:
Vanilla Moon’s core strength lies in combining Indian craftsmanship with international designs. Being fully abreast of international fashion trends, the design team has ensured that the design collection created for Akasa Air is comfortable, contemporary and adapts to changing seasons. Vanilla Moon has gained recognition for its quality standards, systems-driven manufacturing processes and meticulous attention to detail. Vanilla Moon is committed to making an impact through socially conscious entrepreneurship.
About Akasa Air
Akasa Air will be India’s newest and most dependable airline, offering warm and efficient customer service, reliable operations, and affordable fares - all in the Akasa Way. Akasa’s youthful personality, employee-centric philosophy, tech-led approach, and culture of service will make this commitment a reality for all Indians. The carrier plans to offer commercial flights starting in the summer of 2022 to support the growing demand across India.
With a commitment to being socially responsible, Akasa Air has placed a firm order of 72 Boeing 737 MAX airplanes, powered by CFM fuel efficient, LEAP-1B engines. The 737 MAX family aircraft deliver superior efficiency in reducing fuel use and carbon emissions, fulfilling the airline's promise of being an environmentally friendly company with the youngest and greenest fleet in the Indian skies.
Akasa Air Corporate Communications