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Akasa air unveils its brand identity with ‘The Rising A’ symbol

Akasa air unveils its brand identity with ‘The Rising A’ symbol

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    • The Rising A’ symbol represents the spirit of flying, the aim of height and the pursuit of dreams.
    • The Tagline ‘It’s Your Sky’ encapsulates an inclusive brand experience by reminding us that the sky embraces everyone.
    • Airline chooses ‘Sunrise Orange’ and ‘Passionate Purple’ colours that reflect warmth and energy

 

Mumbai, December 22, 2021: Akasa Air today revealed its much-anticipated brand identity with the unveiling of its ‘Rising A’ symbol and tagline, ‘It’s Your Sky’. With India’s youngest and greenest fleet, the Akasa Air brand is built upon a clear promise to deliver a warm, reliable, and affordable travel experience. 

 

 

 

The Rising A is inspired by elements from the sky. It symbolises the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing. ‘It’s Your Sky’ is the brand’s promise to embrace everyone and to create an inclusive environment for all Indians regardless of their socio-economic or cultural backgrounds. It is a powerful pledge of ownership, promise, and possibilities that accompany each traveller on their journeys. The brand colours, ‘Sunrise Orange’ and ‘Passionate Purple’ reflect the airline’s warm, youthful, and respectful nature.


“Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us,” comments Vinay Dube, Akasa Air Founder, MD and CEO. “It is our promise to all, regardless of backgrounds or beliefs, that it’s your sky, your dreams, your passions, and your personal journey, and Akasa Air is honoured to be a part of it.”

"We wanted our logo to be simple, easy-to-recall and connect with our brand ethos. The Rising A seamlessly connects aviation & ascension and exudes warmth, dependability, freedom, and motion. We believe that the sky embraces everyone and is no longer the limit” adds Belson Coutinho, CoFounder and Chief Marketing & Experience Officer, Akasa Air. “To bring this brand identity and promise to life, we are building a youthful, friendly, and dynamic culture of service and excellence, driven by a tech-led and sustainability-led strategy”, concludes Coutinho.

In partnership with Akasa Air, the positioning and identity have been crafted by 26FIVE India Lab, a Mumbai-based brand engagement firm and part of NYC-headquartered 26FIVE Global Lab creative network. The project for the agency was led by aviation specialist Girish Nair and global brand strategist Sophie Ann Terrisse.

 

About Akasa Air

Akasa Air will be the most dependable airline in India, offering warm & efficient customer service, reliable operations, and affordable fares - all in the Akasa Way. Akasa’s youthful personality, employee-centric philosophy, tech-led approach, and culture of service will make this commitment a reality for all Indians. The carrier plans to offer commercial flights starting in the summer of 2022 to support the growing demand across India.

Website
www.akasaair.com

 

Contact:
Akasa Air Corporate Communications
media@akasaair.com

 

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