This policy explains the types of cookies we use, its usage, and how you can control and manage the collection of these cookies.
What is a cookie?
A cookie is a small amount of data generated by a website and/or a mobile application and saved by your web browser or the mobile application, as the case may be. It is used to identify the user or device and to remember information. Cookies are typically assigned to one or four categories, depending on their function and intended purpose: strictly necessary cookies, performance cookies, functional cookies, and cookies for targeting and advertising purposes.
Types of cookies and why we use them
The cookies used on Akasa Air’s website and mobile application and their respective functions have been described below.
Strictly necessary cookies: These cookies are necessary for the website or the mobile application to function and cannot be switched off in our systems. Services you have asked for, like selecting flights and add-ons, adding items to the cart, logging in or filling in forms cannot be provided without these cookies. You can set your browser and/or mobile settings to block or alert you about these cookies. You may however be unable to use some parts of our website or mobile application, as the case may be, upon blocking such cookies. These cookies do not store any personally identifiable information.
Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website and mobile application. This information lets us know where we are doing well, and where we can improve. These cookies also help us to ensure that the pages load quickly and are displayed properly. Information collected includes, for example, the internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed.All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website and/or our mobile application, and will not be able to monitor its performance and enhance your experience. We may use services from a third party content management or marketing automation service provider or any other similar application provider to perform these functions. Any information stored by such third party service providers or application providers shall be stored on their secure cloud servers and/or CRM systems (which are compliant with applicable data privacy regulations) in various jurisdictions (including India and any other country/ies in which we or our affiliates, subsidiaries or agents maintain facilities).
Functionality cookies: These cookies enable the website and mobile application to provide enhanced functionality and personalised service by storing your choices (such as your username or ID, language preference, or the area or region you are in). They may also be used to provide services you have asked for, such as watching a video. They may be set by us or by third party providers whose services we have added to our pages. The information these cookies collect may be anonymised, and do not track your browsing activity on other websites. If you do not allow these cookies, then some or all of these services may not function as intended.
Targeting and advertising cookies: These These cookies track browsing habits and are used to deliver targeted (interest-based) advertising. These cookies may be set through our website or our mobile application by our advertising partners with our permission. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They remember that you have visited a website and this information is shared with other organizations, such as advertisers. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. You can opt out of these cookies and continue to use Akasa Air’s website(s) or mobile application, as the case may be.